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Harry McCracken, who was previously editor-at-large for Time and founder of Technologizer, is now the technology editor at Fast Company. He’s responsible for coordinating all of the brand’s tech coverage across print, digital, social and events platforms. In his spare time, he enjoys mountain biking and skiing with his wife and kids. He also helps run NetworkCalgary, an organization that brings professional leaders into high schools to share their experiences and careers. He is also the author of several books on technology and has been an editor for PC World, CNET and other publications. Join him at Brandweek, September 11-14, in Miami and virtually to unlock insights and impactful strategies. Also Read: Apps Creator Creates Flipboard Fastcompany
A good Contact Us page is crucial for a business to succeed, whether you’re a startup or a longtime company. It can help you maintain a professional image and engage with your audience to build a long-lasting relationship.
While the primary purpose of a Contact Us page is to get a visitor to fill out a form, it’s also a great place to add a secondary CTA. You can do this by adding a button that leads to your blog, a demo of your product, or a video.
Another way to add a CTA is by asking visitors a few questions on your page that help you qualify them as a potential lead. This helps you know what kind of problem they’re having and if they’re a good candidate for your services.
This is especially helpful if your business doesn’t have the resources to hire a full-time staffer to answer questions and respond to customer queries. Asking questions like this can save your team time and ensure that you’re only interacting with folks who are actually interested in what you have to offer.
Tiff’s Treats has a simple, straightforward contact form with an easy-to-read color palette that makes the page scannable and visually appealing to viewers. They even break up the background color into two different hues to prevent it from overwhelming the eye.
JetBlue is a carrier that offers a variety of options on its Contact Us page, but they do so with a sense of urgency in mind. They’ve provided a short list of hyperlinks that can guide people to the right places to find answers quickly, and they also include social media buttons and an email address for customers to send their concerns.
Dropbox is a service that lets users store files online and access them from anywhere they have an Internet connection. Its Contact Us page features a large form field that’s easy to complete on a mobile device, and it includes a file upload option for quick support.
Foundation Inc Co. doubles its Contact Us page as a sales page to encourage visitors to fill out the form. Its form asks visitors to share their budget, biggest marketing challenge, and the services they’re most interested in.